20 Feb

Google Stops with Right Hand Side Ads on Desktop Search Result Pages

Google Adwords Search Engine Result Page
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Google confirms rolling out a long-running test for desktops: They will no longer show ads (Adwords) on the right of its search results.

The way we see the Google result pages on our desktops is about to change because they will no longer be showing Adwords Ads on the right hand side of the search engines relut pages. From now on ads will only be shown above and under the organic search results. However, Google says it may start to show an additional ad (four instead of three) for “highly commercial queries”.

This decision follows a long-running test, which began all the way back in 2010, and they have been optimizing ot for the last years. Our followers and clients in Europe have been reporting this since late last year, saying they are seeing the top-only ads more frequently.

A Google representative confirms they will be rolling out this change accross all search engines in all languages worldwide. Adwords ads will no longer show up on the right hand side of the search engine result pages when using a desktop. There is however one exception for Product Listing Ad (PLA) boxes, as they will continue to show both above and on the right of the organic search results.

An Extra Fourth in Search Engine Result Page?

The extra fourth ad may only show up for highly commercial queries says the official statement Google made on the change:

“We’ve been testing this layout for a long time, so some people might see it on a very small number of commercial queries. We’ll continue to make tweaks, but this is designed for highly commercial queries where the layout is able to provide more relevant results for people searching and better performance for advertisers.”

Remember, this change will affect all desktop searches worldwide and the additional fourth ad above the search results will only show for “highly commercial queries” like “hotels in New York City” or “car insurance”.

It is obvious that Google is trying to make the desktop and mobile search results more similar. When doing a query on a mobile device though, they will usually only show two or three ads at the top.

Off course this change only affects people that are still using Adwords to get at the top of Google and are paying this Billion Dollar Company per click they get. If you go for a more organic approach by using our SEO services and you rank #1 for a search term that receives 25,000 monthly searches, you will receive 42% of the clickthroughs (on average). If your average customer engagement is €5,000, and you convert 5% of the people who land on your site into leads, and close 25% of those into sales, then you should expect €656,250 in MONTHLY sales from that #1 ranked SEO term. If each customer works with you on 1.75 additional projects over the course of their purchasing lifetime with you, you’ll generate €1,804,688 in total lifetime sales, based on one month of searches for that term. SEO ranking really matters!

 

Categories: Internet Marketing

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