Internal links are small links within your own website. They are clickable words which you can also see in this very article. For example, when I type the words “Local SEO” this will be made clickable automatically on my site. If you click on it you will be redirected to my page about local seo.
How does this look like?
You see that there are a few blue words in the text, when you click them, you are redirected to another page on my website about the word you just clicked. In this case the word “Local SEO” redirects you to this page:
I have a whole list with more then 100 words setup in my website, with every word I indicated which url it should redirect to whenever it appears in the text. These internal links not only increase the user friendliness, they also have an SEO function.
Google is very fond of this type of links because they give structure to your website and supply information about the pages behind the internal links. This way my page about Local SEO gets extra value in Google for the search term “Local SEO” because this exact word is in the link (anchor text) and in the title attribute. In fact you are naming your page.
Internal links are also easy for writers because you don’t have to explain every term every time you use them. You can just stay on topic. In case readers aren’t familiar with the term, they can click it for more information, if they know the meaning of the term, they can just read on without being distracted.
Internal links are something you have to automate, otherwise you will not be able to keep up with your ever growing website to search for every word you want to make clickable.
Under every article on this website you can also see a list with related articles. These are also automatically generated by the website.
My system looks at the entire content of the website to see which other article, post or page is related to the article at hand. A top 5 list is then generated and is displayed under the article.
This again is both user friendly and search engine friendly. If a reader found your article interesting, he or she will probably also be interested in more articles from the same author (you) about a similar topic.
Besides these are also another form of internal links which contribute to the web. These links contain the titles of the articles and therefore contain the right keywords.
On top of each article on this website you can see the breadcrumbs. This way a reader knows where on the website they are at that moment, for example in which category. Visitors that come from Google to one of my articles can see that there is more information to be found in the same category.
These breadcrumbs are also automatically generated and again contain internal links which benefit my search engine friendliness.
You can take it a step further and automate the generation of overviews, for example you can have an overview of all articles in a certain category.
You can create overviews per author/writer, so when you click one of their names you get an overview of all the articles this person has written.
The last thing you want is for you to have to update these overviews and indexes every time a new piece of content is added to your website. Of course, you blog categories are also overviews but that is a standard WordPress function so we take that for granted. 😉
Table of Content in articles
At the beginning of this article there is a table of contents. You can click each of the elements and skip directly to that part of the text. We call these anchorlinks, these are in fact also internal links but not only do they link to a page within the website, they link within the same page.
For this feature we also use a plugin that automatically generates these tables of content.
When you apply these 5 tips your website will become a real spider’s web which will get closer without having to do much about it. The only thing I do after each item is just update (if necessary) my vocabulary for internal links, the rest is fully automatic.
The big advantage of linking to something internally is you get to choose the anchor text decide what the title attribute will be. This way you make sure the pages on your website which you link to get more value for the keyword you want to be found for.
For example when I type the word salespage this word becomes clickable and points to a page about the power of a good salespage. I would like people searching for the word “salespage” to see my article at the top of the search results.
By linking it this way I use the power of my own website to give more value to that specific article for the term “salespage“.
Save a lot of time
The last additional advantage is that this makes your life as an author much easier because after a while you don’t have to explain anything any more. All difficult terms are clickable so your readers can get background information when they need it. You can continue writing and focus on your inspiration.